Experiencing Natural History the NatGeo way
A few days back, I shared with you a new AR assisted experience LEGO put out for kids and grownups to play along this holidays season, today I want you to explore a more of a group-oriented, public interactive experience.
Recently, National Geographic peered up with London studio Appshaker to create a new way for people to interact and discover content from the network's collection of amazing footage.
In order to do so, appshaker came out with a public AR experience that let thousands of people to interact with everything from a T-Rex to Dolphins swiming around you to even a playfull cheetah.
Take a look yourself in the video above. Look at how, both the people that step up to the markers and the people around the mall experience the display. It is in showcases like this that not only brands get something to show for but the society gets the chance to start seeing what the future is going to look like. It prepare themselves for what's around the corner and gives creatives new grounds to explore.
Immagine what would happen if you add a kinect camera into the mix, if you have smart enough movements into the characters that could let people interact with the animals like if they were there, imagine what if you could dress the people with new clothes and take them into a new journey.
Academics: get the ball going, take your research outside, it's time to take all of those experiences out of the lab and into the world!!
